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Recent Blog Entries
NEW Webinar: How Best-In-Class Companies are Anticipating a Post-Covid World
Design Research Vice President Janine Michalek spoke with Fran Groesbeck, Director of the Cook and Bakeware Alliance about consumers’ response to Covid and how our research clients have reacted to it and are moving forward in this new world. Despite this being a cook and bakeware oriented interview, Janine’s observations apply to many aspects of housewares and home goods. The discussion covers the tactical and strategic initiatives that companies are taking and how our research supports them. It also talks to the importance of knowing your consumers and addressing the needs of various consumer segments and design segments to maximize acceptance of your products.
Other Webinars:
Sustainability for Housewares Companies
The Sale Doesn’t End At The Register: Understand the Power of User Experience in Growing Your Brand
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