“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
The best products are those that are thoroughly tested prior to release. Engineers, designers and product developers are often too close to a product or a product category to imagine all the trouble consumers can manage to find when using products. We know this because we have done many in-home product tests. We put your product directly in the hands of consumers, in their homes. We’ve had test products catch fire, leak, and break down. We’ve perfected Smart product Apps for better, easier, connectivity, and we’ve perfected automatic cook settings that cook foods to perfection. We’ve done such tests for smart, judicious clients who want to assure their products meet consumer needs by doing a great job. We’ve also run these tests for clients who want to figure out why they are getting sky-high return rates on products. Be a member of the former client group rather than the latter by testing your products in advance to get all the bugs out!
Contact us today for a proposal or to learn more.