Quantitative research is the measurement of attitudes and behaviors on the part of large samples of consumers. Although there are many quantitative methods, they all employ the principle of risk reduction through data collection from large numbers of people.

Some of the types of quantitative studies we have used with great success are:

• Design Surveys
• Concept Studies
• Consumer Profile Studies
• Brand and Advertising
• Awareness Studies
• Brand Equity Studies
• Advertising Communications Studies
• Attitude, Awareness,and Usage Studies
• Pricing Studies
• Segmentation Studies
• Retail Store Surveys

Design Surveys

Design Surveys are the only effective way to develop and select new designs for introduction.

• Quantitative design surveys are valuable because consumers lack the vocabulary to explain their visual preferences.
• It is only through “voting” by a large number of consumers that design introductions enjoy their maximum possible potential.
• Design Research has developed proprietary analysis mechanisms to interpret the results of design surveys.

Application of the findings from these types of studies have been proven consistently with successful product performance in the marketplace by current Design Research LLC clients.

New Product Concept Studies

Concept studies measure consumer reaction to new product ideas.

• The ideas may be in very early stages in which only a verbal description is used or they may be in some stage of prototype development in which consumers react to a physical sample.
• While design may be an element of concept studies, it is not a requirement.
• Often the decision as to when to do a concept test is most properly made based on the escalating cost of going to each stage of product development.
• The larger the commitment at each stage, the greater the appropriateness of consumer response to the concept.

Consumer Profile Studies

Current Customer profile studies:

• Return the highest value for the dollar.
• By mailing surveys to an existing consumer population using a brand's owner database, marketers can get answers to many questions, thus yielding much information for a comparatively modest investment.

Target Consumer profile studies

• Mailings (via list acquisition), or in-mall intercept studies (per demographic criteria).
• Marketers gain important insight into the thinking of their target market who are not yet their consumers.

Brand Awareness and Equity Studies

Brand and Advertising Awareness Studies:

• Most often conducted by telephone, these studies identify how well known a brand and/or its advertising is among national and target audiences.

Brand Equity Studies:

• Identify what people think of when they think about a brand.
• Usually include a component that measures the difference between consumers’ ideal brand attributes and their perceived brand attributes; enabling marketers to alter messages to better suit consumer needs.

Advertising Studies

Advertising Communications Studies:

• Diagnostic explorations of the messages received from advertising on the part of target consumers.
• Highlight the difference between what is being said and how it is interpreted by consumers.

Attitude, Awareness and Usage Studies:

• Provide information on product and market segments.
• Deliver a comprehensive understanding of how consumers use products in a category, what they believe about the category and products and, usually, what unmet needs they have associated with the category.

Pricing Studies

Pricing Studies:

• Enable marketers to arrive at the optimized price for a product.
• Identify price elasticity curves and minimize internal product line cannibalization.

Market Segmentation Studies

Segmentation Studies:

• Portraits of markets which identify independent consumer segments and their characteristics.
• Enable more carefully targeted product development and marketing programs.

Retail Shopper Surveys

Retail Store Surveys:

• Measure customer satisfaction, reasons for visit, purchase, frequency of visit, shopper demographics, etc.
• Can lead to dramatic retail format changes, and can also be enhanced through the use of geo-demographic information for store modeling and store location analysis.

Distribution Channel Selection Studies

Coming soon!

On-Line Studies

Recommended on-line survey applications:

• Web Site Visitor Surveys
• Customer Satisfaction Surveys

Advantages of on-line survey applications:

• Speed-answers can be available overnight if traffic permits.
• Responsiveness-survey questions can be changed overnight to address changing needs.
• Low cost per interview.
• Graphic summaries are "published" and distributed by email.
• Visitor name capture capacity in order to build client databases.
• Open-ended question capability.

Sample Internet Survey

Coming soon!