About Our Company  
  Contact Us  
  Why Conduct Research?  
  Mission Statement
Service Strategy
Philosophy
  Qualitative Capabilities
Focus Groups
In-Depth Interviews
  Quantitative Capabilities
Design Surveys
New Product Concept Studies
Consumer Profile Studies
Brand Awareness and Equity Studies
Advertising Studies
Pricing Studies
Market Segmentation Studies
Retail Shopper Surveys
Distribution Channel Selection Studies
On-Line Studies
Sample Internet Survey
  Product Category Research Experience
Tabletop
Gift and Home Décor
Collectibles
Luggage and Leather Goods
General Consumer Products
  Distribution Channel Research Experience
  Why Use Design Research?
  Principal  
 
 
Design Research, LLC  
Click here for Design Research Reports, Inc  
 
Design Research, LLC    Principal

Career Profile: Richard Babick

  • Lenox, Inc., Assistant Vice President, Corporate Director of Research (1982-1998)
    • Responsibilities:
      • Manage 11 person research department
      • Support 13 brands in 20 product categories
      • Annual research budget over $2,000,000
      • Conduct 75+ studies per year
      • Reported directly to Lenox CEO
  • Remington Rand Corporation, Director of Research (1978-1982)


  • Education:
    • Master’s Degree – Rutgers University
    • Bachelor’s Degree – Seton Hall University