History: The Macomber Reports™ is the oldest sales tracking service in the tabletop and giftware industry with a history that dates to the late 1960’s. Design Research Reports acquired Macomber™ in 2001. We are continuing Macomber's illustrious 35 years of “Retail Audits” in the Fine China, Casual Dinnerware, Crystal Stemware/Giftware and Flatware markets. Our vendor clients are the premier providers of Fine, Quality items to the market and our Retail Partners achieve sales of these goods through established service and reputations for providing the finest products to consumers.

We have extended the Macomber model of "audits" by enhancing the types of analysis to extend into areas of design preference and new product market penetration as well as providing customized views of market segments to meet the needs of our clients and partners. For example, we provide clients with discrete views of specific items within a product category and the distribution of consumer purchases across these items.

Philosophy: We are valued consultants to our vendor clients and considered active partners with members of our retail panel. We provide our clients and partners with market share and industry wide comparative analysis to enable them to increase their share and thereby enhance their revenue and profit. We maintain strict data confidentiality and work together with retailers to further their business objectives through better information.