“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Gordon comes to Design Research after stints working/consulting for such firms as GMAC, Prudential Financial , Siemens AG, Credit Suisse and Sandvik. With a broad range of programming and database experience, Gordon is involved in the on-going collection, analysis and reporting of such Design Research programs as Bridal Monitor™, Assortment Styler™ and The American Living Survey™. Gordon also contributes his expertise to various research projects and analytical assignments.
Gordon has a degree in Economics from Rutgers University and holds numerous Cisco and Microsoft certifications in systems networking, engineering and administration. He is conversant in more than 30 software languages and is also an experienced bar tender.