Advertising Studies

You know what you mean by your advertising.  But does your target audience? 

Do they get it?  Do they care about your message?  Is it relevant?  memorable?  Does it motivate them to purchase?  These are some of the questions advertising tests answer.  Some feel that all that matters today is response rates – how did message A test against message B?  How many social media posts did the ad garner?  How many bloggers said something about it?  Those are good diagnostics, but they don’t answer any of the fundamental questions – did the target audience see it?  Did it motivate them to buy your product or service?  Let us help you identify the fundamental questions and answers.