Design Research presented "Styles, Colors and Consumers: How to Create On-Trend, Retailer-Specific New Products" at the 2018 International Housewares Association – International Home + Housewares Show - download a free copy of this report now!

Design Research introduced HomeStats™, a housewares products purchase tracking survey in 2015. Supported by the International Housewares Association, HomeStats™ tracks market size and market share for selected housewares product categories. It tracks brand and retailer shares, average purchase price and purchaser demographics. Click here to see if your categories are covered and to start your subscription today!

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80% of new products fail.

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Insights to Inspire Your Successful Product Designs

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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.

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Recent Blog Entries

Are your New Products Insured to Succeed?

Given the cost of product development today – design, development, tooling, initial production, ship

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Keys to Successful Product Development #12 – The Right Price

How does your company set its prices? Cost plus? Price to market? Some combination thereof? We are often asked to

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Keys to Successful Product Development #11: Color Segmentation

By now, with 10 keys to successful product development shared, we hope you have thoroughly explored all the various f

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Keys to Successful Product Development #10: Psychographics

You’ve done your homework and have a good understanding of the demographics of your consumers via

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