Design Research presented "Keys To Successful Product Development" at the 2017 International Housewares Association – International Home + Housewares Show - download a free copy of this report now!


Design Research introduced HomeStats™, a housewares products purchase tracking survey in 2015. Supported by the International Housewares Association, HomeStats™ tracks market size and market share for selected housewares product categories. It tracks brand and retailer shares, average purchase price and purchaser demographics. Click here to see if your categories are covered and to start your subscription today!

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80% of new products fail.

90% of the products Design Research tests and recommends succeed.

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Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

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80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

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Insights to Inspire Your Successful Product Designs

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Boosting Your Bottom Line Through Research Supported Strategy

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Insights Into Consumers and Competitors

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Assortment Styler

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Continuing Trends Studies

The first and still the best Bridal Registry tracking service.
The latest trends in décor, colors and materials in American Homes.