Design Research presented "Styles, Colors and Consumers: How to Create On-Trend, Retailer-Specific New Products" at the 2018 International Housewares Association – International Home + Housewares Show - download a free copy of this report now!

Design Research introduced HomeStats™, a housewares products purchase tracking survey in 2015. Supported by the International Housewares Association, HomeStats™ tracks market size and market share for selected housewares product categories. It tracks brand and retailer shares, average purchase price and purchaser demographics. Click here to see if your categories are covered and to start your subscription today!

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Insights to Inspire Your Successful Product Designs

Boosting Your Bottom Line Through Research Supported Strategy

Insights Into Consumers and Competitors

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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.

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Recent Blog Entries

Keys to Successful Product Development #10: Psychographics

You’ve done your homework and have a good understanding of the demographics of your consumers via

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Keys to Successful Product Development #9: How to Snag Your Competitors’ Customers

In our blog #7 we talked about the importance of understanding your current customer. We referred to

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Keys to Successful Product Development #8: How “Wisdom of the Crowd” Can Help You

This season has brought a popular new TV show called “Wisdom of the Crowd.

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Life Events That Lead to Housewares Purchases

Some people wander around in stores, see something they like and buy it.

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HomeStats™, Research Topics