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Recent Blog Entries
Curious about the State of the Housewares Industry, how to find new product opportunities, and the impact of the COVID-19 pandemic? Check out this new podcast discussion to learn about these topics and many others!
Just released – Two Webinars created for the 2020 IHA Inspired Home Show
Sustainability for Housewares Companies
A discussion of trends in consumer and retailer demand for sustainability in housewares products and how to get credit for the sustainability practices you already have.
The Sale Doesn’t End At The Register: Understand the Power of User Experience in Growing Your Brand
A discussion of the impact of consumer dissatisfaction with products that don’t perform well, the corresponding impact on brand perceptions and some strategies to circumvent problems before the sale.
Flip the 80/20 Rule
80% of new products fail.
90% of the products Design Research tests and recommends succeed.
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Breakthroughs, Revelations and New Product Directions
Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.
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80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!
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