Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again.
Let Design Research flip the
80/20 rule in your favor.

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The right product,
the right design,
the right price

Enjoy ...

Greater sales and profits

Longer product life cycles

LEARN MORE

Potential spin-offs

New consumers to your franchise

Increased interest and demand from your distribution partners

Triple Your Sales

Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

We understand design.

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Empowering you with the insights to engage,
excite, and delight your consumers

We provide solutions

Decades of experience

Thousands of research projects

We deliver results that boost your bottom line.

LEARN MORE

Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

Increase your success rate. Open doors to new segments, products, designs, and opportunities.

Call Design Research.

Our Clients

Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.

Learn more

Growing Profits by Design

Read The American Living Survey Blog | Read the Bridal Monitor blog

Recent Blog Entries

5 Year Home and Housewares Design Trends Presentation

https://www.designres.com/tals

Blog:

News, Research Topics, The American Living Survey

Are You Losing More Than You Are Gaining Through Licensing?

Is that Licensing Opportunity Right For Your Brand?

Blog:

Research Topics

Target Your Efforts!

By now, your company likely has a large number of new product concepts and designs slated for Spring introduction.

Blog:

Research Topics

Are your New Products Insured to Succeed?

Given the cost of product development today – design, development, tooling, initial production, ship

Blog:

Research Topics

“After searching for data on home décor styling trends, Assortment Styler was the only report with details on how Americans decorate their homes. The report gave us the competitive advantage across multiple titles of knowing the top home décor styles and historical and future trends.”

Eileen Henke, Business Development Manager, Meredith Corporation (Better Homes and Gardens, Country Home, Traditional Home, Midwest Living, Renovation Style)

Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again.
Let Design Research flip the
80/20 rule in your favor.

The right product,
the right design,
the right price

Enjoy ...

Greater sales and profits

Longer product life cycles

Potential spin-offs

New consumers to your franchise

Increased interest and demand from your distribution partners

Triple Your Sales

Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

We understand design.

Empowering you with the insights to engage,
excite, and delight your consumers

We provide solutions

Decades of experience

Thousands of research projects

We deliver results that boost your bottom line.

Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

Increase your success rate. Open doors to new segments, products, designs, and opportunities.

Call Design Research.

Insights to Inspire Your Successful Product Designs

Boosting Your Bottom Line Through Research Supported Strategy

Insights Into Consumers and Competitors

Assortment Styler

Our Clients

Continuing Trends Studies

Growing Profits by Design

Recent Blog Entries

Contact Us

Navigation

Speaking Engagements

Download Presentations

Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again. Let Design Research flip the 80/20 rule in your favor.

The right product, the right design, the right price

Enjoy ...

Greater sales and profits

Longer product life cycles

Potential spin-offs

New consumers to your franchise

Increased interest and demand from your distribution partners

Triple Your Sales

Proprietary Design Testing Mechanism proven to increase unit sales three-fold.

We understand design.

Empowering you with the insights to engage, excite, and delight your consumers

We provide solutions

Decades of experience

Thousands of research projects

We deliver results that boost your bottom line.

Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

Increase your success rate. Open doors to new segments, products, designs, and opportunities.

Call Design Research.

Insights to Inspire Your Successful Product Designs

Boosting Your Bottom Line Through Research Supported Strategy

Insights Into Consumers and Competitors

Assortment Styler

Our Clients

Continuing Trends Studies

Growing Profits by Design

Recent Blog Entries

Contact Us

Navigation

Speaking Engagements

Download Presentations

Don't miss the mark again.
Let Design Research flip the
80/20 rule in your favor.

The right product,
the right design,
the right price

Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

Empowering you with the insights to engage,
excite, and delight your consumers