Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

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80/20 rule in your favor.

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The right product,
the right design,
the right price

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Greater sales and profits
Longer product life cycles

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Potential spin-offs
New consumers to your franchise
Increased interest and demand from your distribution partners

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Thousands of research projects

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Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

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Insights to Inspire Your Successful Product Designs

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Boosting Your Bottom Line Through Research Supported Strategy

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Insights Into Consumers and Competitors

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Assortment Styler

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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.
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Growing Profits by Design

Read The American Living Survey Blog | Read the Bridal Monitor blog

Recent Blog Entries

Target Your Efforts!

By now, your company likely has a large number of new product concepts and designs slated for Spring introduction.

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Blog:
Research Topics
Are your New Products Insured to Succeed?

Given the cost of product development today – design, development, tooling, initial production, ship

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Blog:
Research Topics
Keys to Successful Product Development #12 – The Right Price

How does your company set its prices?  Cost plus?  Price to market?  Some combination thereof?  We are often asked to

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Blog:
HomeStats™, Research Topics
Keys to Successful Product Development #11: Color Segmentation

By now, with 10 keys to successful product development shared, we hope you have thoroughly explored all the various f

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Blog:
Research Topics