JUST RELEASED - 2019 TALS REPORT – FIVE YEARS OF KITCHEN DESIGN TRENDS AND CONSUMER NEEDS IN KITCHEN PRODUCTS - Learn what thrills and excites consumers in 2019.

Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again.
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80/20 rule in your favor.

The right product,
the right design,
the right price

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Greater sales and profits

Longer product life cycles

Potential spin-offs

New consumers to your franchise

Increased interest and demand from your distribution partners

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Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

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excite, and delight your consumers

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Decades of experience

Thousands of research projects

We deliver results that boost your bottom line.

Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.

Growing Profits by Design

“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”

Martha A. Curren, President, Goebel of North America