Just released – Two Webinars created for the 2020 IHA Inspired Home Show

Sustainability for Housewares Companies

A discussion of trends in consumer and retailer demand for sustainability in housewares products and how to get credit for the sustainability practices you already have.

Download PDF | Click to Webinar Introduction

The Sale Doesn’t End At The Register: Understand the Power of User Experience in Growing Your Brand

A discussion of the impact of consumer dissatisfaction with products that don’t perform well, the corresponding impact on brand perceptions and some strategies to circumvent problems before the sale.

Download PDF | Click to Webinar Introduction

Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again.
Let Design Research flip the
80/20 rule in your favor.


The right product,
the right design,
the right price

Enjoy ...

Greater sales and profits
Longer product life cycles


Potential spin-offs
New consumers to your franchise
Increased interest and demand from your distribution partners

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Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

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Empowering you with the insights to engage,
excite, and delight your consumers

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Decades of experience
Thousands of research projects

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Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

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Insights to Inspire Your Successful Product Designs


Boosting Your Bottom Line Through Research Supported Strategy


Insights Into Consumers and Competitors


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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.