Design Research presented "Styles, Colors and Consumers: How to Create On-Trend, Retailer-Specific New Products" at the 2018 International Housewares Association – International Home + Housewares Show - download a free copy of this report now!

Design Research introduced HomeStats™, a housewares products purchase tracking survey in 2015. Supported by the International Housewares Association, HomeStats™ tracks market size and market share for selected housewares product categories. It tracks brand and retailer shares, average purchase price and purchaser demographics. Click here to see if your categories are covered and to start your subscription today!

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80% of new products fail.

90% of the products Design Research tests and recommends succeed.

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Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

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80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

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Insights to Inspire Your Successful Product Designs

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Boosting Your Bottom Line Through Research Supported Strategy

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Insights Into Consumers and Competitors

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Assortment Styler

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Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.
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Growing Profits by Design

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Recent Blog Entries

Target Your Efforts!

By now, your company likely has a large number of new product concepts and designs slated for Spring introduction.

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Blog:
Research Topics
Are your New Products Insured to Succeed?

Given the cost of product development today – design, development, tooling, initial production, ship

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Blog:
Research Topics
Keys to Successful Product Development #12 – The Right Price

How does your company set its prices?  Cost plus?  Price to market?  Some combination thereof?  We are often asked to

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Blog:
HomeStats™, Research Topics
Keys to Successful Product Development #11: Color Segmentation

By now, with 10 keys to successful product development shared, we hope you have thoroughly explored all the various f

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Blog:
Research Topics