JUST RELEASED - 2019 TALS REPORT – FIVE YEARS OF KITCHEN DESIGN TRENDS AND CONSUMER NEEDS IN KITCHEN PRODUCTS - Learn what thrills and excites consumers in 2019.

Flip the 80/20 Rule

80% of new products fail.

90% of the products Design Research tests and recommends succeed.

Don't miss the mark again.
Let Design Research flip the
80/20 rule in your favor.

LEARN MORE

The right product,
the right design,
the right price

Enjoy ...

Greater sales and profits
Longer product life cycles

LEARN MORE

Potential spin-offs
New consumers to your franchise
Increased interest and demand from your distribution partners

Triple Your Sales

Proprietary Design Testing Mechanism
proven to increase unit sales three-fold.

We understand design.

LEARN MORE

Empowering you with the insights to engage,
excite, and delight your consumers

We provide solutions

Decades of experience
Thousands of research projects

We deliver results that boost your bottom line.

LEARN MORE

Breakthroughs, Revelations and New Product Directions

Design Research is a boutique consumer insights agency with decades of experience in testing product designs and identifying unmet consumer needs for designers, product developers, and marketers.

We are strategic minded industry veterans whose experience is focused on solving problems.

80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%!

Increase your success rate. Open doors to new segments, products, designs, and opportunities.

Call Design Research.

Register for our design and consumer insights blog posts and emails

Insights to Inspire Your Successful Product Designs

LEARN MORE

Boosting Your Bottom Line Through Research Supported Strategy

LEARN MORE

Insights Into Consumers and Competitors

LEARN MORE

Assortment Styler

LEARN MORE

Continuing Trends Studies

The latest trends in décor, colors and materials in American Homes.
Learn more