How Best In Class Companies are Anticipating a Post-Covid World

Listen to a Podcast Featuring our Janine Michalek Discussing this Topic with Fran Groesbeck of the Cookware Manufacturers Association

Does Your Advertising Actually Compel Consumers To Buy Your Product?

Focus on Relevance

The New York Times had a fascinating article about the use of masks during the pandemic.  The article pointed to behavioral research findings that people tend to do what they see others doing.   As the article put it…”Seeing what many others are doing lends itself to imitation.  We think that gives us a clue to what is the most valid response, what is the objectively correct thing to do.”  So, we do it.  We mimic each other.  In the absence of other behavioral clues, we copy others.

Color Matters!

How to Select the Right Colors for Your Products

Thank you for the strong response we received to our last blog post on color.  There was a lot of interest and that led us to this follow-up article on how to use research to select the best color or colors for your products. 

What Do Your Colors Say About You?

How Do You Know?

How much thought do you give to the colors of your products?  How about the color of your logo?  Your packaging?  How many years has it been since you’ve changed your colors?  What do your colors communicate about you to your consumers? 

How Research Can Define & Expand Your Brand

Growth Through a NEW Multi-Dimensional Perspective

(This is the first is a series of articles in reaction to reader responses to a survey we ran “What do you want to know about research”.  Thanks to everyone who responded!)