Blog

PATH TO PURCHASE

Optimize your Merchandising, Messaging, and Marketing by Understanding the Path to Purchase

You can’t impact consumer purchase decisions if you don’t know how they are made. 

Design Research Announces Product Manual Testing Service

What is your product return rate?

Do your retail partners ship products back to you or do they just discard them and charge you for returns?  What portion of those returns result from product shortcomings and what portion of those returns result from consumer shortcomings?  Meaning how often are consumers simply disappointed versus how often are the products not performing?

ANNOUNCING A NEW PARTNERSHIP!

Design Research is thrilled to announce our collaboration with food trends expert and consultant Jane Freiman.

Pricing In a Time of Uncertainty

What is the optimum price that maximizes both consumer willingness to pay and profitability?

Our recent blog post on the impact of tariffs was our most read blog post ever.  No wonder, considering both the importance and the timeliness of the topic.  In that post we referred to our various tools to identify the best possible price.  Now, more than ever, that would seem to be of great importance to marketers. 

How Will Tariffs Affect Your Business?

A Research Perspective on Pricing

A recent article in the New York Times referred to “tariff anxiety” as a potential factor in the global business slowdown. (NYT, 6/19/19). Walmart's Retail Link now incorporates a "cost change scenario" that enables vendors to input higher prices based on increasing tariff costs (Bloomburg,6/12/19).

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