The Design Research Difference

Design Research is the only data driven consulting firm with decades of experience identifying unmet consumer needs for designers, product developers, and marketers; and in testing new designs to assess how well they will perform in the marketplace. A boutique agency, we are strategic-minded industry veterans whose experience revolves around solving problems. We use time tested proprietary approaches to gather and interpret data and turn it into actionable insights that lead to greater new product acceptance and sales. 80% of all new products fail, yet the success rate of products we test and recommend exceeds 90%. Think of the bottom line impact of swinging your success rate from 20% to 90% with only slight modifications to your new product development program. Increase your success rate. Identify missed opportunities. See increased sales, bottom line gains, new consumer acquisition and open doors to new segments, products, designs and opportunities. Large enough to handle any engagement, we are also small enough that only senior executives lead and manage every aspect of your project. Easy to work with, our experts are both trend specialists and data driven insight providers, bringing you great value from custom reports, and becoming your strategic partner by understanding how to satisfy the demands of your target audience. No guesswork. No luck. Just meaningful information you can use. Inspiring your design with data driven insights.

Our Senior Team

Richard Babick

President and Founder

Janine Michalek

Vice President of Market Intelligence

Elaine Weigle

Director of Information Services

Gordon Chin

Information Systems Reporting Specialist

Our Clients

It is said that the company we keep speaks worlds about us. We couldn't be prouder of our client list. We deeply appreciate the trust and confidence that these great brands and companies have accorded us.

Our Partners

Smart companies understand that design and research go hand in hand.  Designers can't develop good products without first understanding end-users' needs.  The best companies and designers use formal research to identify those needs.  They also use research to evaluate and refine products throughout the development process so that the end result is a smart product with strong potential for consumer demand. 

We at Design Research are very pleased to have a working relationship with Cozzolino Studio - an award-winning design firm that consistently produces great products.  We have had the pleasure of working together on numerous projects for many clients and the results have always surpassed client expectations.