Consumer Profile Studies

All brands should maintain profiles of their consumer base and those profiles should be updated on a continuous basis, or at least every two years.  Knowing your consumer is fundamental to knowing your business. 

Consumer profile studies offer a high value for the dollar.  Regardless of how you contact them, you can ask your consumer for a lot of information about themselves and you can use the research as a means by which to have positive communications with them, showing them that they are important to your company.  You can also use Consumer Profiles to identify who is not your consumer and to gain insight into how to gain their patronage.