Customer Satisfaction Surveys

Customer satisfaction is a goal that all companies strive for. It is only by surveying the 95% of customers who do not actively complain about things that trouble them that companies can find and fix problems that have alienated consumers. Many unintrusive methodologies exist to contact customers in a positive way to assess their satisfaction and intention to return/repeat purchase.

Some of the mechanisms we can apply to customer satisfaction monitoring are:

  • Email surveys
  • Website surveys
  • Outbound or inbound automated telephone calls
  • Check reward based surveys
  • Cash register receipt based survey invitations