“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Just as consumers can be placed in segments, designs can be placed in segments as well. Instead of thinking of markets for designed goods as one big jumble, think of them in two dimensions with each cell representing the confluence of a design segment and a consumer segment. Then overlay your offerings on each cell. Very quickly you’ll see all the cells you don’t participate in because you don’t have products in them. Suddenly a new design strategy leaps off the page at you! Let us use our extensive experience in American interior design to develop a design segmentation for your business today.
Typical project timing: 4 weeks