"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Just as consumers can be placed in segments, designs can be placed in segments as well. Instead of thinking of markets for designed goods as one big jumble, think of them in two dimensions with each cell representing the confluence of a design segment and a consumer segment. Then overlay your offerings on each cell. Very quickly you’ll see all the cells you don’t participate in because you don’t have products in them. Suddenly a new design strategy leaps off the page at you! Let us use our extensive experience in American interior design to develop a design segmentation for your business today.
Typical project timing: 4 weeks