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Companies tend to think of their retail partners and their consumers as their clientel, often overlooking their employees who are also critical stakeholders in the success of the company.
Measuring employee satisfaction, especially when navigating through organization changes, can make a big difference in corporate success in meeting sales and profitability targets. It also communicates a message that management cares about what employees think and wants to work together to create a positive, motivated workforce. We recommend establishing and conducting an employee satisfaction measure process on a regular basis to keep abreast of the psychological health of this important stakeholder group.