"Thank you VERY much for pulling together the summary for my new Home Décor business. The information provided was very detailed and insightful. Your efforts on our behalf will certainly help us as we enter a new business category.”
Clients who have invested in learning who their customer is eventually come to the conclusion that they don’t have just one customer. Customer bases are composed of varied demographics, psychographics and purchase motivations. By studying various needs and identifying clusters of consumers with those needs we can further refine your understanding of your consumer and your business. We often find that a client’s brand development or success varies by consumer segment. You might have a significant market share in some segments and yet you could be an also-ran in others. By identifying segments and your development in them, you unlock growth opportunities you didn’t know existed. Typically, these studies provide a “map” of the market, identifying all market segments, and showing your brand’s strengths/weaknesses, as well as your competitors’ strengths/weaknesses.
Typical project timing: 4 weeks