"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Was the product a success because it exceeded the forecast or was it a failure because it didn’t meet the forecast? Or was the forecast misleading? The definition of success and failure often lies in the light of an arbitrary forecast, which is often not evaluated or suspect in a disappointing sales situation. Usually blame goes to the product.
Let us help you to not make the proverbial mistake of confusing the baby with the bath water. We have experience with and typically employ a number of analytical techniques to deliver a useful, accurate forecast. We believe in attacking forecasting problems from a number of angles because the more analytical perspectives we bring to a forecasting problem, the more the results tend to point to a reasonable, middle ground forecast. As a side benefit, these techniques often suggest additional product configuration opportunities that help to support new introductions or to fill future pipelines.