New Product Forecasting

Was the product a success because it exceeded the forecast or was it a failure because it didn’t meet the forecast? Or was the forecast misleading? The definition of success and failure often lies in the light of an arbitrary forecast, which is often not evaluated or suspect in a disappointing sales situation. Usually blame goes to the product.

Let us help you to not make the proverbial mistake of confusing the baby with the bath water. We have experience with and typically employ a number of analytical techniques to deliver a useful, accurate forecast. We believe in attacking forecasting problems from a number of angles because the more analytical perspectives we bring to a forecasting problem, the more the results tend to point to a reasonable, middle ground forecast. As a side benefit, these techniques often suggest additional product configuration opportunities that help to support new introductions or to fill future pipelines.