"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Packaging studies are similar to communication tests in that both are means to determine whether the correct message is being sent and received. In the case of packaging, the emphasis is not only on appearance but does the package do the job of 1) standing out and 2) triggering a purchase. Our research identifies the right messaging - prioritizing features and benefits by what actually triggers purchases. Sometimes the prettiest or most attractive package might not be the most compelling of a purchase. Through packaging studies we identify the best possible packaging to promote the sale of the merchandise.