“I found your Assortment Styler information last year was very valuable to us as a mid-sized company, like none that I have come across in my experience of working in the industry. I look forward to the new edition.”
Packaging studies have a lot in common with advertising communications studies. Both seek to test whether a given creative effort does the job of communicating the key message the brand wants to convey about the brand and/or the product, and importantly, motivate purchase. As with communications studies, we may not advocate proceeding with the execution consumers like best. We advocate proceeding with the execution that best communicates the tactical or strategic message, preferably statistically better than the existing execution (if there is one to compare with), and the one that most motivates purchase interest.
Typical Project Timing: 3 weeks