Retail Shopper Surveys

Retail shopper surveys measure customer satisfaction, reasons for visit, purchasing habits, frequency of visit, shopper demographics, etc.   Shopper surveys can lead to dramatic changes in retail format and can also be enhanced through the use of geo-demographic information for store modeling and store location analysis.  In addition to in-store intercepts, these studies can be done via phone or internet to an established base of store customers or to a defined target audience.

Retail shopper surveys can be invaluable input to store location decisions.  We have used such data to identify ideal locations for new stores.