"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Retail shopper surveys measure customer satisfaction, reasons for visit, purchasing habits, frequency of visit, shopper demographics, etc. Shopper surveys can lead to dramatic changes in retail format and can also be enhanced through the use of geo-demographic information for store modeling and store location analysis. In addition to in-store intercepts, these studies can be done via phone or internet to an established base of store customers or to a defined target audience.
Retail shopper surveys can be invaluable input to store location decisions. We have used such data to identify ideal locations for new stores.