“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Janine Michalek is a veteran at improving products and brands via comprehensive market analysis coupled with a deep understanding of American consumers. She is a passionate trendspotter in fashion and the home, as well as cultural and generational trends. As Vice President of Market Intelligence for Design Research, Janine’s expertise in consumer insights helps companies understand and manage the ever-changing consumer marketplace.
Prior to joining Design Research, as Director of Strategic Research at Lenox, Inc., Janine worked closely with both senior management and the Board of Directors in developing Strategic Business Plans that were in-line with consumer desires as well as market demands.
Janine began her career at Opinion Research Corporation in Princeton, New Jersey. There she became skilled in advanced statistical research methods such as conjoint, segmentation, price sensitivity measurement, gap analysis, factor analysis, and discriminant analysis.
Janine graduated from The College of William and Mary with a B.B.A. in Business Marketing.