Packaging Studies

Packaging studies are similar to communication tests in that both are means to determine whether the correct message is being sent and received.  In the case of packaging, the emphasis is on appearance and does the package do the job of standing out and making the product seen and heard.  It is important to note though, that the prettiest packaging might not be the most compelling of a purchase.  Through packaging studies we identify the best possible packaging to promote the sale of the merchandise.