"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Clients who have invested in learning who their customer is eventually come to the conclusion that they don’t have just one customer. Customer bases are composed of varied demographics, psychographics and purchase motivations. By studying various needs and identifying clusters of consumers with those needs we can further refine your understanding of your consumer and your business. We often find that a client’s brand development or success varies by consumer segment. You might have a significant market share in some segments and yet you could be an also-ran in others. By identifying segments and your development in them, you unlock growth opportunities you didn’t know existed. Typically, these studies provide a “map” of the market, identifying all market segments, and showing your brand’s strengths/weaknesses, as well as your competitors’ strengths/weaknesses.
Typical project timing: 4 weeks