“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
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The American Living Survey™ is a unique tool that enables you to look to the future with more certainty. TALS delivers a profile of how Americans are living today, how taste and styles are changing, and what consumers are seeking in the future. It can guide not only design direction, but influence everything from specific products to marketing.