Research Topics

Increase Your New Product Success Rate!

Use Cash Register Tracking to Target Specific Survey Respondents

One of the biggest challenges we face in conducting research is in interviewing the right consumer.

Which Generation(s) do you Market to?

Does your Messaging Hit or Miss the Target(s)?

We know instinctively that people of different ages have different viewpoints.  It’s part of life and it’s sometimes fun and sometimes frustrating.   For marketers it is also challenging.'

How to appeal to specific audiences or how to appeal to all audiences? 

How does a generational difference apply to my product category in particular? 


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