Research Topics

Pricing In a Time of Uncertainty

What is the optimum price that maximizes both consumer willingness to pay and profitability?

Our recent blog post on the impact of tariffs was our most read blog post ever.  No wonder, considering both the importance and the timeliness of the topic.  In that post we referred to our various tools to identify the best possible price.  Now, more than ever, that would seem to be of great importance to marketers. 

How Will Tariffs Affect Your Business?

A Research Perspective on Pricing

A recent article in the New York Times referred to “tariff anxiety” as a potential factor in the global business slowdown. (NYT, 6/19/19). Walmart's Retail Link now incorporates a "cost change scenario" that enables vendors to input higher prices based on increasing tariff costs (Bloomburg,6/12/19).

How Do I Get Started Doing Market Research?

All You Need To Know

"We need to do some focus groups." That's a typical statement we hear when we get a call from a potential client. Sometimes a second question follows right away: "What does research cost?" Further discussion often reveals that the caller is inexperienced and that some education is in order. We're fine with that (it's our job to be the experts in research, not yours!)

Free Research Planning Tool

Design Research Releases Research Planning Tool

Good Research Results from a Good Plan

How to Waste a Trip to Bentonville, Minneapolis or Mooresville

Preparation Isn’t Enough – You Need Consumer Voices Behind You

How to Win Respect, Shelf Space and Market Share

Target Your Efforts!

By now, your company likely has a large number of new product concepts and designs slated for Spring introduction. Which will succeed? Which will fail? What would happen to your profitability if your hit rate rose 50%?  What if it doubled?  Tripled?  How much money would you save by eliminating half of the failures now rather than after they are tooled and production orders are placed?



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