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Why Do Research? – The Three Biggest Hesitations

When we talk with prospective clients we sometimes hear hesitations to research like “we aren’t sure of the value/return of research” or “we can’t afford to do research” or “our development time tables are too tight to permit us to do research”.  Our general comment to all of these remarks is that YOU CAN’T AFFORD NOT TO CONDUCT RESEARCH.  Let’s explore each of these objections.

 

WHAT IS THE RETURN ON INVESTMENT IN RESEARCH?

Drink Sensuously

One of our favorite new products we spotted at the 2014 International Housewares Show,  was the new twist on drinkware presented by Arc International and Roberts Wineware.  The Roberts products actually enhance the taste of beverages

A Winning Combination = Better for the Planet + Makes Life Easier!

Our trend data reveals more and more consumers are concerned with the environmental friendlienss of the products they purchase.  At the International Housewares show we were glad to see many manufacturers taking this consumer need into account.

 

BIODEGRADABLE

Generational Targeting Through Color

Profiling American Lifestyles for Designers and Marketers.

Introducing Bridal Monitor™

The Only Bridal Registrations Tracking Service

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