Research Topics

Your Organization is Worth Investing in!

Invest in Your Company the Way You Invest in Yourself

What is your personal investment strategy?  Max out your 401K to earn the highest employer matching percentage?  Save the first 5%, 10% of your pay to ensure that you are saving?  Invest in yourself by paying for an MBA?   Whatever your strategy,  you are wise to think long term and to follow the lesson from The Shawshank Redemption:  little by little will get you there in the end.* 

Fed Chairman Forecasts 2021as Best Year for the Economy in 30 Years

Are you Prepared for a Great Year?

Fed Chairman Jerome Powell forecast 6-7% GDP growth for the second half of 2021.  He indicated that most Wall Street forecasters concur that it will be a strong year.  He also said interest rates are unlikely to rise above 2%.  Coupled with the estimated $2 trillion pent up (read saved and unspent) dollars that consumers saved last year 2021 promises to be a terrific year for those who are prepared for it.  Are you prepared for it?

Are You Giving Away Profit?

Does Your Pricing Leave Money on the Table?

As the new year has begun, several clients called on us for help with pricing.  This makes sense.  The current economic environment is not favorable to raising prices, yet costs, especially shipping,  continue to rise.  Which means setting the correct price at the outset is critical because price increases may be difficult to establish in the near future. 

Increase Your New Product Success Rate!

Use Cash Register Tracking to Target Specific Survey Respondents

One of the biggest challenges we face in conducting research is in interviewing the right consumer.

Which Generation(s) do you Market to?

Does your Messaging Hit or Miss the Target(s)?

We know instinctively that people of different ages have different viewpoints.  It’s part of life and it’s sometimes fun and sometimes frustrating.   For marketers it is also challenging.'

How to appeal to specific audiences or how to appeal to all audiences? 

How does a generational difference apply to my product category in particular? 


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