Research Topics

Life Events That Lead to Housewares Purchases

Some people wander around in stores, see something they like and buy it. Most plan their purchases with specific needs in mind. Most purhcases arise from life events that bring new or changing needs. 16% of consumers reporting buying Cookware because they bought their first home or got married. 34% reported buying Cookware because they redecorated their kitchen.

Pitch-Perfect Retail Presentations Sell!

Are your retail pitches one size fits all?  

Do your product presentations to retailers present your partners with exclusive product opportunities?   Are you able to say “We developed and tested this product for your customers Mr. Retailer.  Here’s the research that shows your customers want this product in your stores.”  

Keys to Successful Product Development #6: Ethnographic Research - “Deep Dives” Into Consumer Needs


Do You Know Where Game Changing Unique Product Ideas Come From?

How do some companies introduce amazing, game changing products every year?  What do they know that everyone else doesn’t know?  They know how to create products that fill unmet needs, which solve unsolved problems.  They are the first to introduce solutions to problems everyone has but no one recognized before.  That’s why they are industry leaders.

Online Housewares Sales in the 4th Quarter Holiday Season Nearly Tripled in the Last Two Years


We see statistics purporting to measure the percentage of sales that occur online every day.  Estimates vary considerably by season, product category and, of course, data source.  Since online sales occur through so many retail channels from department stores to Amazon to manufacturers’ websites, we believe the best measurement system is via the only common denominator that unifies the data:  THE CONSUMER.  

Keys to Successful Product Development #3 - A Case Study in Product Proliferation Through Visual Design Segmentation

In our last blog, we discussed ways to grow sales from your most successful products.  We explained that there are two key ways to grow sales of a successful visual design; by going deeper into that design niche or by expanding your product’s visual appeal to encompass the tastes of consumers in related design segments.  Here we offer a case study that explains how we used consumer research to build a new collection that enjoyed cross-segment design app

Keys to Successful Product Development - #2 Product Proliferation

No matter what product category we work in, we always find consumer segments that react differently to new products or concepts (which, in and of itself, is a great reason to do research - to identify the consumer for each of your products.)  Your retail partners will be impressed that you know that and , if your research shows that your consumer is different than your competitor's consumer, they will likely reward you with shelf space, maybe even your competitor's.


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