Understand the Power of the User Experience in Growing Your Brand
Design Research is pleased to be invited back to speak again at the Chicago international housewares show (now known as “The Inspired Home Show”). Our topic is “The Sale Doesn’t End at the Register: Understand the Power of the User Experience in Growing Your Brand.” This year, our presentation will have three components:
Do your retail partners ship products back to you or do they just discard them and charge you for returns? What portion of those returns result from product shortcomings and what portion of those returns result from consumer shortcomings? Meaning how often are consumers simply disappointed versus how often are the products not performing?
What is the optimum price that maximizes both consumer willingness to pay and profitability?
Our recent blog post on the impact of tariffs was our most read blog post ever. No wonder, considering both the importance and the timeliness of the topic. In that post we referred to our various tools to identify the best possible price. Now, more than ever, that would seem to be of great importance to marketers.
