Free Research Planning Tool

Design Research Releases Research Planning Tool

Good Research Results from a Good Plan

How to Waste a Trip to Bentonville, Minneapolis or Mooresville

Preparation Isn’t Enough – You Need Consumer Voices Behind You

How to Win Respect, Shelf Space and Market Share

Are your New Products Insured to Succeed?

Given the cost of product development today – design, development, tooling, initial production, shipping, support materials, sales and admin expense and the potential cost for taking and liquidating returns on failed products – how can you afford not to spend $1000 to prevent a product failure?  Market research is cheap insurance and it’s the only insurance that you want to see a return on!

Keys to Successful Product Development #12 – The Right Price

How does your company set its prices?  Cost plus?  Price to market?  Some combination thereof?  We are often asked to conduct research to find the right price.  Sometimes price is the sole challenge and sometimes price is part of the larger puzzle.  Regardless of context, getting to the right price can make or break a product’s success.

Keys to Successful Product Development #11: Color Segmentation

By now, with 10 keys to successful product development shared, we hope you have thoroughly explored all the various frameworks through which you can understand your consumers.  Now it’s time to start linking consumers to products.  By that we mean linking consumers’ visual preferences to the products they purchase.  We started in this direction in an earlier blog on Design Segmentation.  This entry takes it a step further with Color Segmentation.