Blog

The Inspired Home Show is Cancelled

NOW WHAT?

We applaud the IHA’s decision to cancel the show.  With the virus already in sixteen states and most European countries and 90,000 worldwide infected and with its long incubation period, there was a high probability that there would be innocent carriers at the show and that many more would have come away with the virus, carrying it home to family and coworkers.  It was the right call and, no doubt, a tough one.

Design Research Expands Test Kitchen Capabilities

From Expert Product Testing to Recipe Testing or Creation to Kitchen Trends Presentations

The Sale Doesn’t End at the Register

Understand the Power of the User Experience in Growing Your Brand  

Design Research is pleased to be invited back to speak again at the Chicago international housewares show (now known as “The Inspired Home Show”).  Our topic is “The Sale Doesn’t End at the Register:  Understand the Power of the User Experience in Growing Your Brand.”  This year, our presentation will have three components:

PATH TO PURCHASE

Optimize your Merchandising, Messaging, and Marketing by Understanding the Path to Purchase

You can’t impact consumer purchase decisions if you don’t know how they are made. 

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