Throughout the last two years, we have been helping clients to understand how the pandemic has affected their business. We’ve accomplished this by interviewing their customers – from their own lists and from national samples of those who have recently purchased in their product categories – about how the pandemic has changed their behaviors. Our clients have been able to adjust their product offerings and their product development schedules accordingly and they have thrived.
The New York Times had a fascinating article about the use of masks during the pandemic. The article pointed to behavioral research findings that people tend to do what they see others doing. As the article put it…”Seeing what many others are doing lends itself to imitation. We think that gives us a clue to what is the most valid response, what is the objectively correct thing to do.” So, we do it. We mimic each other. In the absence of other behavioral clues, we copy others.
Thank you for the strong response we received to our last blog post on color. There was a lot of interest and that led us to this follow-up article on how to use research to select the best color or colors for your products.
How much thought do you give to the colors of your products? How about the color of your logo? Your packaging? How many years has it been since you’ve changed your colors? What do your colors communicate about you to your consumers?
